Sales Force Effectiveness conference in Rome 2012
Summary:
- What is driving the urgency in Pharma?
- Concept: closed loop marketing
- Closed-loop in Pharma?
- …per channel
- …of which there are many to touch our Doctor
- … and Patients too !
- Consider channel coverage… today and tomorrow
- Congruent use of messages & channels
- Privacy and data protection
- MLR
- Human resistance
- Infrastructure capabilities
- Social media & mobile
- Key learnings
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